Wereldwijde master in mode- en luxemanagement
Rome, Italië
DUUR
1 Years
TALEN
Engels
TEMPO
Full time
DEADLINE VOOR AANMELDING
Aanvraagdeadline
EERSTE STARTDATUM
Apr 2025
COLLEGEGELD
EUR 16.000 *
STUDIE FORMAAT
Op de campus
* beurs tot 25%
Invoering
De Global Master in Fashion and Luxury Management van Rome Business School is de ideale keuze voor iedereen die solide managementvaardigheden wil ontwikkelen om te werken in de mode-industrie & Design Management en mode- en designspecialisten, trendonderzoekers, modecommunicators, merkspecialisten wil worden en concurrerend wil zijn op de internationale arbeidsmarkt.
Overzicht Global Master in Fashion and Luxury Management
De Master in Fashion and Luxury Management is gericht op het opleiden van professionals met een passiofortlearningrn het maken van een impact op de mode en luxe systeem, de markt en de industrie. Deelnemers zullen profiteren door het bestuderen van het concept van de Italiaanse luxe stijl en "Made in Italy" modetraditie direct in Rome, het hart van luxe.
Studenten rusten zichzelf eerst uit met algemene basiskennis op het gebied van management, leren vervolgens de basisprincipes om in deze bedrijfstakken te werken en met het begrip van de nieuwe technologie zijn ze helemaal klaar om hun stempel te drukken op de wereld en hun professionele carrière te versnellen.
Geef je professionele pad vorm via 4 pijlers:
Echte link met bedrijven
Een internationaal netwerk van partnerbedrijven die een directe impact hebben op de academische ervaring van de student via het Business Practice LAB, bedrijfsbezoeken, oefeningen in de klas en exclusieve docenten die de theoretische inhoud van de master benaderen vanuit de huidige professionele realiteit.
internationaliteit
Rome Business School is met trots de meest internationale business school in Italië. Elke dag zijn we in staat om onze studenten onder te dompelen in een stimulerende omgeving, dankzij onze internationale faculteit. onze klas met gemengde etniciteit en onze exclusieve ervaring: Bootcamps. Studenten krijgen de kans om deel te nemen aan bootcamps in Silicon Valley, Barcelona, Parijs, Qatar, Lagos, Rome, Toscane, Londen en China, en een Grand Tour door Italië.
Professionele impact
Ons doel is om een echte impact te hebben op de professionele carrière van onze studenten, zowel via de academische opleiding als via onze Career Services. Naast de colleges bieden onze Masters verschillende diensten om het profiel van onze studenten op te bouwen door middel van gestructureerde Career Services, bedrijfsontmoetingen met internationale topbedrijven, Company Shadowing of individuele coachingsessies en programma's voor zachte vaardigheden.
Hoger doel
Volgens ons motto, Better Managers for a Better World, geloven wij in managers die bedrijven bouwen met een hoger doel. Daarom zullen we leiders opleiden om verantwoordelijk en innovatief te zijn en veranderingen in de maatschappij te stimuleren, te beginnen in hun eigen bedrijf.
Waarom kiezen voor onze Global Master in Fashion and Luxury Management?
Bedrijfsbezoeken
Exclusieve bezoeken aan mode- en luxebedrijven om jezelf onder te dompelen in de glamour van de luxe mode-industrie. Ervaringsbezoeken aan GUCCI, Valentino, Hugo Boss, Bulgari & Fendi om te begrijpen hoe elk bedrijf zijn waardeketen beheert, de klantervaring van een luxemerk/industrie-specifiek, hoe ze de verschillende communicatiekanalen beheren, de trends in de segmentmarkt, enz.
Internationale Bootcamp in Parijs inbegrepen in de Master
Breng mondiaal leiderschap in de praktijk en verrijk je CV met een buitengewone internationale ervaring terwijl je jezelf onderdompelt in de wereld van het bedrijfsleven. Omarm de rol van een wereldwijde student: verbreed je professionele horizon en bouw wereldwijde connecties op door middel van een boeiend bootcamp van een week. Het masterprogramma biedt een unieke kans met het meeslepende Bootcamp in Parijs dat bij de kosten is inbegrepen. Je kunt ook de bruisende kernen van een aantal van 's werelds meest kosmopolitische steden verkennen, waaronder Silicon Valley, Parijs, Rome, Lagos, Doha, Londen, Qatar, China of Toscane.
Praktijklab met Valentino
Tijdens de Business Practice Lab workshop met Valentino zullen studenten samenwerken met managers om een strategie te bepalen om klanten door het kooptraject van VALENTINO producten te leiden. Studenten krijgen de kans om in de huid te kruipen van het hoofd van hun label, een wereldwijd mode- of luxemerk te ontwikkelen en de operationele strategie, marktpositionering en prijszetting te bepalen. Ze worden begeleid bij het definiëren van het productassortiment en de distributiestrategie als een Global Manager.
Impact op carrière
Rome Business School behaalde een plaatsingspercentage van 97%. Meer dan 69% van de studenten vond een nieuwe baan binnen zes maanden na afronding van hun masteropleiding en meer dan 50% voor afronding. Onze studenten vinden banen bij prestigieuze bedrijven zoals LuisaViaRoma, Vince, Versace, Max Mara en La Rinascente.
Ondernemen in actie
Het programma biedt uitgebreide netwerkmogelijkheden met professionals uit de industrie, bestuursleden van de RBS CAB en zakenpartners via bedrijfsbezoeken, gastcolleges en Capstone-projecten. Het omvat business case assessments van recente succesvolle merkverhalen en een Business Practice Lab met Valentino, waar studenten werken aan HR-strategieën voor een luxe modebedrijf. Ze gaan ook aan de slag met het ontwikkelen van een wereldwijde mode- of luxemerkstrategie en krijgen toegang tot de VOGUE BUSINESS-database voor waardevolle inzichten. Het Capstone Project omvat echte uitdagingen van topbedrijven uit de industrie of het ontwikkelen van businessplannen voor mode- en luxeproducten.
Eduniversal Klassement
Gerangschikt in de TOP 30 van Masters wereldwijd door Eduniversal.
Galerij
leerplan
The Master’s in Fashion and Luxury Management aims to train young professionals with the managerial skills required to be effective specialists in luxury brands, product developers, and fashion researchers. They will be able to understand the luxury market and embrace new technologies for luxury and fashion innovation to grow sustainable businesses.
5% Start with Managerial Core
Acquire new skills and more knowledge about the world of economics
During the first module of the Master Fashion and Luxury Management, students will learn to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Specializing in Fashion and Luxury directly in Italy
During the second module of the Master in Fashion and Luxury Management, students will learn how to:
- The Fashion and the Luxury Market, its Sociology and its People:
- The Global Luxury and Fashion Markets, Groups, Brands and key players
- The Fashion and Luxury Industry, its Cultural Revolution, and sociology
- Fashion and Luxury Uniqueness in Customer’s Mind
- The success factors of Brand Origin, and the reasons for the success of ‘Made in Italy’
- People, Roles, Functions, and Managerial Competencies Linked to Fashion
- The Fashion World and the Management of Fashion Brands:
- The Fashion market segmentation, key categories, key players
- Branding and Positioning for Fashion Brands
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Events management
- The World of Luxury and the Management of Luxury Brands
- The Fashion market segmentation, key categories, key players
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Showroom management
- The role of the Store in generating – Desirability, Purchase, and Loyalty in Fashion and Luxury:
- Store design, Concepts, Aesthetics, Functionality
- Retail challenge: Locations, Geography, Visibility, traffic catching
- The Key Role of Sales Ambassadors in Store
- The Global Luxury and Fashion Markets, Groups, Brands and key players
- The Fashion and Luxury Industry, its Cultural Revolution, and sociology
- Fashion and Luxury Uniqueness in Customer’s Mind
- The success factors of Brand Origin, and the reasons for the success of ‘Made in Italy’
- People, Roles, Functions, and Managerial Competencies Linked to Fashion
- The Fashion World and the Management of Fashion Brands:
- The Fashion market segmentation, key categories, key players
- Branding and Positioning for Fashion Brands
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Events management
- The World of Luxury and the Management of Luxury Brands
- The Fashion market segmentation, key categories, key players
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Showroom management
- The role of the Store in generating – Desirability, Purchase, and Loyalty in Fashion and Luxury:
- Store design, Concepts, Aesthetics, Functionality
- Retail challenge: Locations, Geography, Visibility, traffic catching
- The Key Role of Sales Ambassadors in Store
10% Being an innovative and responsible leader in the fashion industry
New Fashion Tech, Future Trends and Global Leadership
During the third module of the Master in Fashion and Luxury Management, students will learn how to:
- Fashion Luxury Law:
- Luxury and Fashion Licensing, & Luxury Trademarks
- Legal and Ethical Aspects and Copy Right
- Fashion & Luxury New Tech and Big Data Analytics:
- New Tech, AI, and The Future of Luxury and Fashion
- Fashion & Luxury in the Metaverse
- Retail, Luxury and Fashion Analytics
- Sustainability & Future Trends:
- Climate choice: perspectives for environmentally conscious businesses in Fashion and Luxury
- Sustainable Fashion Production, & Fashion Supply Chain Management
- Conscious Fashion Campaigns (Case studies analysis)
- Business Ethics and CSR
- Luxury and Fashion Licensing, & Luxury Trademarks
- Legal and Ethical Aspects and Copy Right
- Fashion & Luxury New Tech and Big Data Analytics:
- New Tech, AI, and The Future of Luxury and Fashion
- Fashion & Luxury in the Metaverse
- Retail, Luxury and Fashion Analytics
- Sustainability & Future Trends:
- Climate choice: perspectives for environmentally conscious businesses in Fashion and Luxury
- Sustainable Fashion Production, & Fashion Supply Chain Management
- Conscious Fashion Campaigns (Case studies analysis)
- Business Ethics and CSR
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15%Business in Action
Practice Lab | In partnership with Valentino
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by Valentino managers.
They will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategies to guide customers through the customer journey of Valentino products.
5% Global Trends Lab
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
20% Captstone Project
An educational experience
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
Previous years’ experiences
The Practical Challenge:
Creating a loyalty offer for the Gen-Z audience, potentially benefiting from the recent brand upgrade effect.
The Practical Challenge:
To boost and increase online sales (which have increased in this last period, especially thanks to the Instagram shop), 2. expand the number of people who know the Amira brand and thus increase visibility, sales, and turnover.
toelatingen
Beurzen en financiering
Based on their profile, experience, and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Bird Enrollment Scholarship.
- Lifelong Learning Scholarship.
- Executive Women Scholarship.
- Academic Excellence Scholarship.
- Entrepreneurial Grant.
- Better Managers for a Better World Scholarship.
- Student Loan Assistance Grant.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Ranglijsten
Programma resultaat
- Understand the Fashion and Luxury market from a business, creative, and sociological point of view, and use their knowledge to develop an effective Brand strategy and successful execution.
- Develop a Brand in terms of Reputation, Appeal, Desirability, Sales, and Profit in the various Luxury and Fashion industries like Jewellery, Watches, Accessories, Fashion, and Leisure by understanding its key drivers, organization models, and Communication tools.
- Work on the Brand Image and Uniqueness to create a distinctive proposition that makes a Brand successful and relevant for Luxury Customers. In addition, you will develop an effective Communication strategy and holistic plan.
- Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, and Style by understanding the different roles and responsibilities in a Company organization.
- Evaluate the appropriateness of a Distribution strategy, in its mix of Retail/Wholesale/E-Commerce, and apply adequate strategies to develop each of the channels at its best performance.
Programma collegegeld
Carrièremogelijkheden
Throughout your Master's in Fashion and Luxury Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Merchandising Manager
- Luxury Brand Manager
- Luxury Retail Buyer
- Store Manager
- Visual Merchandiser
- Product Manager
- Market Research Analyst
- Luxury Fashion Consultant
- Marketing Manager
- Creative Director
- Area Sales Supervisor
- Designer or Stylist
The salary of our students after the completion of our Global Master in Fashion and Luxury Management increased by an average of 36%