Master of Arts (MA) in Fashion Art Direction

Graduate students will meet the following student performance criteria:

Art Direction

• Demonstreer de toepassing van projectgerelateerd onderzoek op creatieve visie in schetsboeken en moodboards
• Style modellen in outfits passend bij het gegeven concept of de markt
• Stijl off-figure outfits die geschikt zijn voor het gegeven concept of de gegeven markt
• Maak 3D-installaties voor visuele merchandising en decorontwerp
• Effectief modefotoshoots produceren
• Effectief modevideo's produceren
• Art direct 2D en 3D samenhangende visuele communicatiestrategieën

Technical Skills

• Werk effectief met stylingkits en setontwerptools

Visual Communication & Digital Tools

• Pas grafische en webontwerpprincipes toe op creatief werk
• Creëer aangepaste branding, typografie en lay-outs voor casestudymerken
• Work effectively with industry-standard software

Verbal & Written Communication

• Effectively pitch ideas
• Clearly convey ideas and concepts using specific fashion industry language

Collaborative Skills

• Creatief samenwerken om creatieve projecten te realiseren

Professional Practices

• Create a relevant and original portfolio and collateral materials, which can be used to market themselves to the industry

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.

Design Director

Oversee trends, color, and fabric direction for upcoming seasons across all product lines as a design director for a fashion label. You will manage design teams, oversee manufacturing and marketing, and set the direction for a brand voice to create the future of fashion.

Executive Editor

Responsible for overseeing, planning, and directing all editorial content, the executive editor is the voice of any fashion publication. You will develop budgets, manage staff and contractors, oversee quality control, and innovate in the print and digital spaces in this fast-paced industry.

Fashion Editor

Supervise the process of creating, developing, and presenting content for a fashion magazine as a fashion editor. You will supervise teams, conceptualize and style photo shoots, curate photography, research industry trends, and choose items for publication in this fast-paced and exciting career.

Visual Merchandising Director

As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements, and organize brand-related special events.

Unit Requirements

Degree Requirements

• Successful completion of Final Portfolio Review
• A minimum grade of C in all required 36 units
• Minimum 2.0 cumulative GPA and the following Academic Study requirements:
• 1 Art Historical Awareness & Aesthetic course
  • 1 Art Historical Awareness & Aesthetic course

Curriculum

Semester 1

• FSH 629: Fashion Styling (Major)
• FSH 643: Digital Techniques for Fashion (Major)
• GLA 613: Fashion, Arts, and Influence (Graduate Liberal Arts)

Semester 2

• COM 602: Visual Storytelling: Editing for Short-Form Video Content (Major)
• FSH 675: Visual Merchandising: Image & Brand (Major)
• PH 600: concepten en technieken voor digitale fotografie (hoofdvak)

Semester 3

• FSH 644: modefotoshoot en videoproductie (major)
• FSH 647: Creatieve modeproductstyling en typografie (major)
• IXD 605: Visual Design & Typography 1 (Major)

Semester 4

• FSH 700: Professional Practices & Portfolio for Fashion (Major)
• FSH 729: Mode Art Direction (Major)
• FSH 744: Visuele curatie en branding (major)